In order to recognize the top athletes in the Nike+ network, Nike sent out a personalized video to 100,000 users in order to kick off the arrival of 2015. Since the start of a new year marks a great time to pause and reflect on past achievements, the content of the videos was driven by the personal achievements that each user made note of with the Nike+ app.
From user to user, elements in the charming animation that changed included location, weather, activities and movement data, as logged by the Nike+ app in 2014. In addition to honoring individuals around the world, Nike also created a few more 'Outdo You in 2015' videos to recognize big achievements from major North American cities, as well as the continent as a whole.
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