In order to recognize the top athletes in the Nike+ network, Nike sent out a personalized video to 100,000 users in order to kick off the arrival of 2015. Since the start of a new year marks a great time to pause and reflect on past achievements, the content of the videos was driven by the personal achievements that each user made note of with the Nike+ app.
From user to user, elements in the charming animation that changed included location, weather, activities and movement data, as logged by the Nike+ app in 2014. In addition to honoring individuals around the world, Nike also created a few more 'Outdo You in 2015' videos to recognize big achievements from major North American cities, as well as the continent as a whole.
Key Themes Behind This Trend
- Personalized Fitness Video
- There is an opportunity to create personalized fitness videos for individuals to highlight their achievements and motivate them to continue using fitness apps.
- Data-driven Animations
- By incorporating data from fitness apps, there is potential for creating dynamic animations that reflect a user's progress and achievements in real-time.
- Recognition Through Fitness Apps
- Fitness apps can be used to recognize and reward top athletes, providing motivation and incentives for users to reach their fitness goals.
Where This Applies
- Fitness App Industry
- There is an opportunity for fitness app companies to incorporate personalized rewards and recognition for their users in order to increase engagement and retention rates.
- Digital Advertising Industry
- Companies in the digital advertising industry can leverage data from fitness apps to create personalized ads and content that reflect a user's fitness journey and progress.
- Animation Industry
- There is an opportunity for animation companies to incorporate real-time data from fitness apps to create dynamic and personalized animations that reflect a user's fitness progress and achievements.
