Claiming that Japanese people have a difficult time expressing romantic feelings, toothpaste brand DENTISTE' set up a kissing booth that managed to help people express affection in both a very private and public way.
The installation in Tokyo was set up indoors, consisting of a screen that a couple could go behind and kiss. Out in the open, onlookers would see only two silhouettes of the kissing couple inside. Branded with the DENTISTE' logo, the giant lightbox was like a live shadow puppet show for all. In order to make the best shadows possible, some of the couples really got into the theatrical spirit of the stunt. After the live event, couples were able to share an image of the romantic moment on social media.