In order to promote its new Dayz model, Nissan created this fun stunt, dubbed 'Flash Dress-Up.' The premise is summed up within the first few seconds of watching the video, but it's worth watching right until the end to see how the public reacts to the fun stunt.
The idea behind the Flash Dress-Up is this: when a woman touches the pumpkin-colored car, she's instantly transformed into a Cinderella-like character. Although this could have easily been executed with animation or special effects, all of the tricks used in the Flash Dress-Up are part of a live performance. The stunt is dramatic and theatrical, but it definitely doesn't detract any from the car—if anything, it makes people want to get their hands on the vehicle all the more.