Snapchat and Vice have partnered for the social media platform's latest venture into branded content.
A way of introducing editorial content to the photo messaging application, Snapchat Discover is "the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first." This is an exciting collaboration for VICE, and other publishers involved, as it will distribute their content (in this case, the VICE Daily Edition) to a much wider, and younger audience. Snapchat's users typically range in age from 13-25, and are incredibly active on the platform, checking it several times throughout the day.
This partnership is one of many that VICE has embarked on in the name of content distribution across mobile and online platforms.
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