If only every chair lift were replaced by something like this living room gondola. Instead of offering snow sports enthusiasts with a bare-essentials lift up the slopes, the Roundhouse creative agency set out furnish a cable car with all of the comforts of home.
The driving force behind the renovation of this funitel at California's Squaw Valley ski resort was Nest electronics. Maker of thermostats and smoke alarms, Nest strove to establish a new context for its products, making it easier for the the compact home appliances to get noticed. The idea was to embrace the products within this broad notion of a cozy home, as objects that are made to be intuitive, autonomous, responsive and interactive. Snowboarders and skiers would inevitably grow quite fond of the Nest company after this stunt, contributing to an ideal experience that's half sporty and half snug.