This smart Wi-Fi technology introduced by the Wi-Fi Alliance proposes a way for mobile users to have personal, social experiences before even connecting to a network. Called 'Wi-Fi Aware,' the technology is optimized for use in crowded indoor areas, with minimal power consumption, including subway stations that are without hotspots or cellular connectivity points.
Upon entering areas like these, mobile users would be able to opt-in for games, peer-to-peer messages, media sharing and location-based offers. A neat feature of Wi-Fi Aware is that it's highly intelligent and is responsive like beacon technology—once a user strays from a particular Wi-Fi range, their session is ended so that excess energy is not consumed. For instance, when supported by a Wi-Fi Aware device, this technology could prove to be useful for getting additional information on an artist while visiting a museum, or arranging beer to be delivered to you at a sports stadium.