In order to give people a taste of the kind of creepiness that they can expect from tuning into Stalker, a new TV show on Vier, this unsettling TV marketing stunt was set up on LinkedIn. Playing off of the inherently "voyeuristic side" of the social network, this campaign involved creating a fake profile for a Stalker and having him view over 2,000 profiles. In return, these users would get a notification that "Stalker" had viewed their profiles. 63% of people were curious enough to view Stalker’s profile in return, where they would find creepy quotes like "I know where you live. I know where you work."
As it turns out, LinkedIn shut down a couple of the fake Stalker profiles, but it was still an effective an chilling way to promote the launch of the TV series.
Why This Trend Is Growing
- Interactive TV Marketing
- Opportunities to create immersive and unsettling marketing campaigns that engage viewers and drive curiosity.
- Voyeuristic Social Media Engagement
- Utilizing the voyeuristic nature of social media to create unique and attention-grabbing brand interactions.
- Unconventional Promotional Stunts
- Exploring unconventional and creepy marketing tactics to generate buzz and intrigue.
Industries Being Reshaped
- Entertainment and Media
- Disruptive innovation opportunities include leveraging interactive marketing campaigns to increase audience engagement and promote TV shows.
- Social Networking
- Opportunities for platforms to support and facilitate unique brand engagements that utilize the voyeuristic aspects of social media.
- Advertising and Marketing
- Disruptive innovation opportunities lie in developing unconventional and attention-grabbing promotional stunts that captivate target audiences.
