Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Website Celebrated April Fool's 2016 with a Hipster-Themed Prank

 - Apr 1, 2016
References: cheapflights & telegraph
Cheapflights.co.uk recently celebrated April Fool's 2016 with a fictional airline aimed at Hipsters. With tattooed pilots and vegan airline meals, this humorous prank pokes fun at the high-maintenance flyer.

Initially promoted as a real airline, Hipster Air was pegged as "Britain’s newest and most elusive boutique airline, servicing handpicked and Instagram-filtered locations around the world." According to the airline's website, Hipster Air was founded by kimchi entrepreneur Friday Lopalso, as a way for hip travelers to stay in the know, without letting others in on their exclusive travel destinations. The airline also boasted several hipster-approved services, such as vegan meals, an emoji booking system and a pop-up lounge complete with a tattoo parlor and Mindfulness sessions.

While the company ultimately revealed that the airline was a prank for April Fool's 2016, the clever stunt demonstrates a humorous way for brand's the connect with younger travelers.