Cheapflights.co.uk recently celebrated April Fool's 2016 with a fictional airline aimed at Hipsters. With tattooed pilots and vegan airline meals, this humorous prank pokes fun at the high-maintenance flyer.
Initially promoted as a real airline, Hipster Air was pegged as "Britain’s newest and most elusive boutique airline, servicing handpicked and Instagram-filtered locations around the world." According to the airline's website, Hipster Air was founded by kimchi entrepreneur Friday Lopalso, as a way for hip travelers to stay in the know, without letting others in on their exclusive travel destinations. The airline also boasted several hipster-approved services, such as vegan meals, an emoji booking system and a pop-up lounge complete with a tattoo parlor and Mindfulness sessions.
While the company ultimately revealed that the airline was a prank for April Fool's 2016, the clever stunt demonstrates a humorous way for brand's the connect with younger travelers.
Why This Trend Is Growing
- Hipster Travel
- Opportunity for airlines to create unique and trendy travel experiences targeted towards hipster travelers.
- Humorous Brand Engagement
- Brands can utilize humor and pranks to connect with younger consumers and generate buzz.
- Exclusive Travel Experiences
- Creating a sense of exclusivity and secrecy around travel destinations can appeal to certain niche markets.
Industries Being Reshaped
- Airline
- Airlines can explore innovative ways to cater to the preferences of hipster travelers and differentiate themselves in the market.
- Marketing and Advertising
- Marketing agencies can help brands develop humorous and engaging campaigns to connect with younger consumers.
- Tourism and Hospitality
- Hotels and travel companies can create exclusive and curated travel experiences to target niche markets like hipsters.
