Invivo, a New-Zealand based wine brand backed by Sarah Jessica Parker and Graham Norton, has announced the launch of Invivo Air, the world's first winery-founded airline.
Inivo Air will offer New Zealanders a two-hour flight from Auckland in the North Island of New Zealand to Queenstown in the South Island. Guests will board a chartered 34-seater Swedish-built Saab plane. According to the company, the launch aims to coincide with the re-opening of Auckland’s borders this week after they were closed to the rest of New Zealand for 119 days due to COVID-19.
“Running a flight to the South Island is a way that we can show the public the country is open again for domestic tourism, and at the same time support some of those who have had a particularly tough time of it," said Invivo co-founder, Tim Lightbourne.
Image Credit: Shutterstock, Invivo
Why This Trend Is Growing
- Winery-owned Airlines
- Winery-owned airlines is a unique concept that could disrupt the airline industry and offer new opportunities for wineries to expand their business.
- Domestic Tourism
- Domestic tourism could become a growing trend, especially as countries continue to struggle with the COVID-19 pandemic, and businesses in the hospitality and travel industries may want to focus on this market.
- Celebrity-backed Brands
- Celebrity-backed brands have an advantage in marketing and funding, and they may want to consider alternative ways to showcase their products or services, such as through branded airlines.
Industries Being Reshaped
- Wine Industry
- Wineries could benefit from owning or partnering with airlines, offering a unique experience for their customers and expanding their reach to new markets.
- Airlines Industry
- The airline industry could benefit from partnering with wineries or offering unique experiences to attract new customers, especially as the industry continues to adapt to changes in travel behaviors.
- Hospitality Industry
- The hospitality industry could benefit from focusing on domestic tourism and collaborating with wineries and airlines to offer unique travel experiences for their customers.
