Invivo Air Launches as the World's First Wine Company-Owned Airline
Niko Pajkovic — December 21, 2021 — Lifestyle
References: invivo & thedrinksbusiness
Invivo, a New-Zealand based wine brand backed by Sarah Jessica Parker and Graham Norton, has announced the launch of Invivo Air, the world's first winery-founded airline.
Inivo Air will offer New Zealanders a two-hour flight from Auckland in the North Island of New Zealand to Queenstown in the South Island. Guests will board a chartered 34-seater Swedish-built Saab plane. According to the company, the launch aims to coincide with the re-opening of Auckland’s borders this week after they were closed to the rest of New Zealand for 119 days due to COVID-19.
“Running a flight to the South Island is a way that we can show the public the country is open again for domestic tourism, and at the same time support some of those who have had a particularly tough time of it," said Invivo co-founder, Tim Lightbourne.
Image Credit: Shutterstock, Invivo
Inivo Air will offer New Zealanders a two-hour flight from Auckland in the North Island of New Zealand to Queenstown in the South Island. Guests will board a chartered 34-seater Swedish-built Saab plane. According to the company, the launch aims to coincide with the re-opening of Auckland’s borders this week after they were closed to the rest of New Zealand for 119 days due to COVID-19.
“Running a flight to the South Island is a way that we can show the public the country is open again for domestic tourism, and at the same time support some of those who have had a particularly tough time of it," said Invivo co-founder, Tim Lightbourne.
Image Credit: Shutterstock, Invivo
Trend Themes
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Winery-owned Airlines — Winery-owned airlines is a unique concept that could disrupt the airline industry and offer new opportunities for wineries to expand their business.
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Domestic Tourism — Domestic tourism could become a growing trend, especially as countries continue to struggle with the COVID-19 pandemic, and businesses in the hospitality and travel industries may want to focus on this market.
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Industry Implications
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Wine Industry — Wineries could benefit from owning or partnering with airlines, offering a unique experience for their customers and expanding their reach to new markets.
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Airlines Industry — The airline industry could benefit from partnering with wineries or offering unique experiences to attract new customers, especially as the industry continues to adapt to changes in travel behaviors.
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Hospitality Industry — The hospitality industry could benefit from focusing on domestic tourism and collaborating with wineries and airlines to offer unique travel experiences for their customers.
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