As part of its efforts to promote the Porsche Experience Center in Le Mans, France, Porsche set up a prank that challenged inexperienced, unsuspecting drivers to drive a sports car for their road test.
At the beginning of the prank, the instructor notes that there's been a "slight change of plan" to the vehicle that's to be used during the test. Understandably, when the new drivers see the Porsche with the conventional driving school signs, they all seem a little apprehensive to get behind the wheel. The new drivers are also thrown off by not being able to find the ignition where it should be, as well as other details common to non-sports cars.
At the end of the prank, Porsche details that its Porsche Experience Centers are the place to go in order to get safely acquainted with driving its vehicles.
Why This Trend Is Growing
- Prank-vertising
- Opportunity for companies to use creative pranks to market their products or services
- Experiential Marketing
- Utilizing immersive experiences to market products or services to potential customers
- Innovative Promotions
- Companies discovering new and creative ways to promote their products or services
Industries Being Reshaped
- Automotive
- Opportunity for automobile companies to use experiential marketing to attract potential customers
- Hospitality and Tourism
- Opportunity for hotels and tourism companies to use immersive experiences to attract potential customers
- Marketing and Advertising
- Opportunity for marketing and advertising firms to develop creative promotional campaigns for their clients
