As part of its efforts to promote the Porsche Experience Center in Le Mans, France, Porsche set up a prank that challenged inexperienced, unsuspecting drivers to drive a sports car for their road test.
At the beginning of the prank, the instructor notes that there's been a "slight change of plan" to the vehicle that's to be used during the test. Understandably, when the new drivers see the Porsche with the conventional driving school signs, they all seem a little apprehensive to get behind the wheel. The new drivers are also thrown off by not being able to find the ignition where it should be, as well as other details common to non-sports cars.
At the end of the prank, Porsche details that its Porsche Experience Centers are the place to go in order to get safely acquainted with driving its vehicles.
High-Speed Test Drives
More Stats +/-
Pop-Up Tent Vehicles
Deceptive VR Test Drives
Immersive Test Drive Experiences
Pop-Up Seaside Dealerships
Ridesharing Test Drives
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.