Aiming to increase the amount of engagement between a brand and a consumer, many of the top May 2015 interactive ideas inject familiar activities with something new. Although most consumers have a picture in their mind of what it looks like to garden, chat with a medical professional or redeem a coupon, these initiatives bring new excitement and imagery to these tasks. For instance, the new John Moose album can be downloaded for free—but through geotagging, it can only be listened to in the forest.
In terms of scale, one of the biggest interactive campaigns to be set up recently was the McDonald's I'm Lovin' It 24 campaign, which brought a playful installation to 24 cities around the world.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 96%
Activity 91%
Freshness 8%
