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Heat-Sharing Switches

The Rootswitch Donation Button Helps Homeowners Heat Others' Homes

— April 6, 2015 — Marketing
Most people are happy to open their hearts and wallets to aid others, but it often takes a donation button in your face to be cognisant of others in need. As an organization that looks after elderly Holocaust survivors who can't afford to heat their own homes, Shorashim realized this and decided to use it to their advantage.

With help from the McCann, Tel Aviv, the RootSwitch was created. This mountable donation button is means to be placed next to an existing home heating panel, so that every time a homeowner goes to adjust it, they are reminded of others in need of aid. The donation button is connected to a Wi-Fi system, which sends heating to the elderly when pressed.

With so many organizations in need of aid, this is a clever way to link a consumer's own habits with an action that someone less fortunate may not be able to perform.
Trend Themes
1. Home Heating Donations - Creating donation buttons connected to home heating panels to remind homeowners of others in need and encourage them to donate.
2. Mountable Donation Buttons - Designing mountable donation buttons that can be easily placed next to existing home heating panels for convenient and frequent use.
3. Wi-fi Enabled Donation Systems - Implementing Wi-Fi systems to connect donation buttons to provide immediate support and heating to those in need.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can utilize home heating donation buttons to raise funds and provide assistance to those who can't afford to heat their homes.
2. Home Heating Industry - The home heating industry can incorporate mountable donation buttons as a way to raise awareness and encourage homeowners to support vulnerable individuals.
3. Smart Home Technology - Smart home technology companies can develop Wi-Fi enabled donation systems to connect various charitable causes with consumers and enable immediate support.
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