In order to celebrate the launch of Game of Thrones season five, Telus Optik set up a promotional pizza delivery for customers who are big fans of the show.
As well as branding the artistic boxes with emblems from each Game of Thrones family, the ingredients on the pizzas were selected to match the theme. House Lannister's piza was called the Iron Pepperthroni, while the Sausage and Baratheonion referenced House Baratheon.
To make the surprise and delight campaign even more enjoyable, Telus had these pizzas sent out for hand delivery by white walkers. As well as appealing to a general love of pizza, this stunt is a brilliant way to further reward Game of Thrones fans who are already subscribed to Telus' premium cable service.
Fantasy Pizza Boxes
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