Anti-Technology Pepper Mills

Dolmio's Pepper Hacker Encourages Quality Family Time at Dinner

In addition to providing seasoning, this unique pepper mill from Dolmio also serves up some much-needed respite to the constant bombardment that comes from TVs, smartphones, tablets, smart speakers and other wearables that fill our houses. Since these are all devices that can take away from family bonding time, especially at the dinner table, Dolmio sought to hijack homes and rekindle special moments.

As well as containing a small chamber for peppercorns, the Pepper Hacker was invented and equipped with technology to shut down apps, TVs and other devices nearby when twisted. Although handing the pepper mills to frustrated mothers resulted in many "tablets and tantrums thrown," being undisturbed by the presence of technology at the table helped to foster quality time.

As more technology users aim to strike a balance between time spent connected and disconnected, devices like these help to enforce breaks.

Disconnecting Devices
The trend of using innovative devices to enforce breaks from technology and encourage quality family time at the dinner table.
Technological Respite
The trend of creating products that provide a much-needed respite from constantly connected technology.
Balancing Connectivity
The trend of seeking a balance between time spent connected to technology and time spent disconnected.

Where This Applies

Kitchen Appliances
The industry of kitchen appliances that are designed to provide additional functionality and enhance the dining experience.
Family Entertainment
The industry of products and services that aim to foster quality time and bonding experiences among family members.
Smart Home Technology
The industry of innovative technology solutions that aim to enhance the home environment and strike a balance between connectivity and disconnection.
SCORE
5.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 94%
Freshness 8%