John Moose is a Swedish band that's using an inventive tactic to get people to pay attention to its latest album release. Like many bands before it, the band is pre-releasing its album for free through a mobile app, but there's a big catch—users must be situated in the forest to be able to listen to the tracks.
Since the album is largely about the connection between humans and nature, this forces listeners to connect more deeply with each of the songs. As far as how the app works, it uses a simple GPS system to detect if a user is located in the city or a peaceful wooden area.
With singles from Madonna on Meerkat, Rihanna on Dubsmash and Beyoncé on Tidal, apps are now challenging fans to go out of their way to be the first to get an exclusive listen of a new track.
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