In an attempt to better understand what goes on in the mind of a cat, Whiskas Australia developed Catstacam, a wearable device that captures imagery from the perspective of a four-legged furry friend. When the lightweight camera is worn like a collar, it captures movements every 20 seconds, triggered by a motion detector. These images are uploaded to Instagram, with a description that says: "If you notice any behaviour you’re curious about, simply ask a question using the hashtag #askwhiskas." Developed as a campaign to help owners bond with their pets, Whiskas' initiative gives pet owners a deeper understanding of why their cat is fond of activities like climbing or scratching.
To top it all off, the packaging that the camera comes in doubles as a cat toy. With many dog-centric photography products on the market like the GoPro Fetch harness, it's nice to see the world captured through the eyes of other pets as well.
What Makes This Trend Stand Out
- Wearable Pet Cameras
- The development of wearable cameras for pets allows owners to gain a unique perspective on their animal's experiences.
- Pet-focused Social Media Campaigns
- Brands are using social media platforms like Instagram to engage with pet owners and create a sense of community.
- Understanding Animal Behavior
- The use of technology to gather data and gain insights into the behavior of animals can help pet owners better understand their pets' needs.
Sectors Adopting This
- Pet Accessories and Wearables
- The development of pet cameras and wearable devices presents opportunities for companies in the pet accessories industry to create innovative products.
- Social Media Marketing
- The rise of pet-focused social media campaigns opens up new opportunities for marketing agencies specializing in social media management.
- Animal Behavior Research
- The application of technology in studying animal behavior creates opportunities for researchers and scientists in the field of animal behavior studies.
