In an attempt to better understand what goes on in the mind of a cat, Whiskas Australia developed Catstacam, a wearable device that captures imagery from the perspective of a four-legged furry friend. When the lightweight camera is worn like a collar, it captures movements every 20 seconds, triggered by a motion detector. These images are uploaded to Instagram, with a description that says: "If you notice any behaviour you’re curious about, simply ask a question using the hashtag #askwhiskas." Developed as a campaign to help owners bond with their pets, Whiskas' initiative gives pet owners a deeper understanding of why their cat is fond of activities like climbing or scratching.
To top it all off, the packaging that the camera comes in doubles as a cat toy. With many dog-centric photography products on the market like the GoPro Fetch harness, it's nice to see the world captured through the eyes of other pets as well.
Whiskas Australia's Catstacam Lets Cats Share Images to Instagram
Laura McQuarrie — April 7, 2015 — Marketing