Knowing that there's an art to finding the perfect GIF, Hulu created a GIF search engine so that it would be easy for fans to find animated clips from their favorite TV shows. Appropriately titled 'The Perfect GIF,' the online engine is hosted on Tumblr and features more than 1,400 GIFs collected from the shows that are available on Hulu.
To make the GIFs as easy to find as possible, each image is tagged with an easy-to-find term like #school, #comedy, #ABC or #CBS. There are also a number of categories like LOL and Fail to sift through.
Sharing any of the GIFs is totally free, but the images are marked with small watermarks to show off a show's title, network and the Hulu brand name. Considering how many GIFs are shared across social media on a daily basis, this is a clever way for Hulu to give fans the hilarious content they crave and have them advocate its services.