Appealing to the big kid in everyone, McDonald's sent out 24 gifts of joy to 24 global cities over the course of 24 hours on March 24th. Rather than delivering one-size-fits-all gifts, McDonald's created 24 unique experiences to ship to each city. For instance, the streets of Madrid were turned into a platform for a gigantic puzzle, while the people of Sydney were invited to jump into a coffee cup-shaped ball pit.
As a massive global campaign, #Imlovinit24 saw over 40,000 social mentions in the first day alone, which is about 850 times higher than daily averages.
Although there were some gifts of joy that involved giving away McDonald's goods in creative ways, many of the experiences could be adopted by other brands to encourage a similar sense of play.
Playful City Installations
More Stats +/-
Casual Dining Trucks
Nightcrawler Actress Editorials
Fast Food Fashion
Clean Eco Houses
Fast Food All-Day Breakfasts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
McDonald's Shares 24 Gifts of Joy in 24 Cities Around the World
- By: Laura McQuarrieApr 10, 2015