Appealing to the big kid in everyone, McDonald's sent out 24 gifts of joy to 24 global cities over the course of 24 hours on March 24th. Rather than delivering one-size-fits-all gifts, McDonald's created 24 unique experiences to ship to each city. For instance, the streets of Madrid were turned into a platform for a gigantic puzzle, while the people of Sydney were invited to jump into a coffee cup-shaped ball pit.
As a massive global campaign, #Imlovinit24 saw over 40,000 social mentions in the first day alone, which is about 850 times higher than daily averages.
Although there were some gifts of joy that involved giving away McDonald's goods in creative ways, many of the experiences could be adopted by other brands to encourage a similar sense of play.