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AJ Numan for Arena Homme Plus Draws Obscure Inspiration

 - Jun 4, 2013
References: thehommeplus & thehommeplus
The Internet dance video sensation Harlem Shake has invaded the fashion world with the AJ Numan for Arena Homme Plus spread, which features a video accompanying the editorial that is in the form of the iconically strange viral video. Featuring the latest wears from the spring/summer 2013 season, the AJ Numan for Arena Homme Plus spread puts the fashions into a rather chaotic situation, but helps to add a certain humor and laidback demeanour that's delightfully cheeky.

Centered in a dorm room -- like many of the Harlem Shake videos are -- the AJ Numan for Arena Homme Plus spread pushes artistic boundaries, comments on viral Internet culture and further reinforces that the industry is more about having fun than anything else.