The CRES. E DIM SS14 collection is made for the chic individual who is looking to add a sporty touch to her wardrobe without being too casual about it. Although the athletic undertone is quite strong, the cuts and fits are much more modern and experimental, ensuring that the designs are more fashionable than practical.
From full skirts, wide crop tops and easy trousers, the CRES. E DIM SS14 collection is made up of shapeless silhouettes that are nevertheless very feminine. Whether that is because there is a strong cheerleader element to the look or people are simply focusing on the prominent pastel palette, the outfits are made for girly girls who want to play with fun shapes and a boyish theme. There are also some edgy accents and bold patterns.
What's Driving This Trend
- Sporty Fashion
- Opportunity for disruptive innovation: Designing sporty fashion pieces with modern and experimental cuts and fits.
- Shapeless Silhouettes
- Opportunity for disruptive innovation: Creating feminine outfits with shapeless silhouettes that appeal to girly girls with a boyish theme.
- Pastel Palette
- Opportunity for disruptive innovation: Incorporating bold patterns and edgy accents into outfits featuring a prominent pastel palette.
Who This Affects Most
- Fashion
- Opportunity for disruptive innovation: Creating a niche market for sporty collegiate fashion that caters to those looking for fashionable yet comfortable clothing.
- Apparel Manufacturing
- Opportunity for disruptive innovation: Developing new manufacturing techniques to efficiently produce shapeless silhouettes in the fashion industry.
- Retail
- Opportunity for disruptive innovation: Curating and marketing clothing collections featuring a prominent pastel palette to attract girly girls seeking trendy and playful fashion options.
