This collegiate campaign for Jim Beam compares drinkers to wild animals. These National Geographic-inspired shots of drinkers in their natural habitat with the tag line "The Wild Life" do well to bring home the theme that a life enhanced with Jim Beam is a wild one indeed.
Check out some other innovative alcohol ads and promotions below.
Implications - Infusing an element of humor into a serious issue often garners positive results, especially with a younger demographic. It seems that youth are tired of being lectured by cause campaigns, resulting in more edgy, lighthearted alternatives. Ad agencies that are aware of this movement are sure to have their message much more well received.