Seductive Collegiate Lookbooks

The Latest Gypsum Lookbook Goes Back to School

Class is in session! The latest Gypsum lookbook, titled 'Rouge Academy,' has a distinctly collegiate vibe.

It's that time of year again; the air is growing crisper and cooler, fraught with the scent of new books, freshly sharpened pencils and pumpkin spice lattes. Even if you're not heading back to school, per say, the truth of the matter is: as long as we're living, we never stop learning. For instance, the Rouge Academy teaches us that we can capture the nostalgic, youthful essence of our schooling days with our wardrobe.

Specifically inspired by films such as Dead Poets Society, the Virgin Suicides and The Craft, the lookbook features a dark, rebellious twist to the classic school girl look, complete with platform shoes, plaid and handmade chokers by Lilli Claspe.

Collegiate Fashion
Opportunity to disrupt traditional fashion industry with college-inspired designs and accessories.
Nostalgic Fashion
Opportunity to disrupt current fashion trends by leveraging nostalgia for popular cultural references and styles from previous decades.
Personalized Accessories
Opportunity to disrupt accessory industry with handmade, personalized items such as chokers and other jewelry pieces.

Industries Being Reshaped

Fashion
Opportunity to disrupt traditional fashion industry with college-inspired designs and accessories.
Film and Media
Opportunity for collaborations between fashion and media industries to create nostalgic fashion collections inspired by popular cultural references and films.
Handmade Jewelry
Opportunity to disrupt traditional accessory industry with handmade, personalized items such as chokers and other jewelry pieces.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 47%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X