As a former Creative Advertising & Broadcast student, I have no trouble finding the humor in the Shit Cabbies Say video released earlier today. This, however, is not to say there are no laughs to be enjoyed by the ad school uninitiated. This hilarious spin on the infamous Shit Girls Say video is sure to strike a chord with post-secondary students, ad professionals and anyone who has ever felt completely hopeless at the hands of Adobe InDesign.
Seneca College's Creative Advertising & Broadcast program is a mecca for all hopeful students of advertising in the Greater Toronto Area. The curriculum of the program walks hopeful ad professionals through the different positions available at an agency and the fundamentals of creative advertising; the most valuable lesson you'll learn from the program however, is how to develop thick skin.
True to the experience, the video provides a peek into the hectic life of a CAB student, or "cabbie." It follows a pair of ad students -- one a "creative" (art director or copywriter), and one a "suit" (account person or media buyer) -- as they embark on a journey of sleepless nights, technological issues and worship at the feet of their wise, yet tough professors until finally, the day comes where an advertising internship is successfully landed.