Farruche Presents its VERÃO 25 Capsule for Summer
Amy Duong — July 10, 2025 — Art & Design
References: farruche
Farruche, a fashion brand by Lorena and Larissa Lourenço has just dropped the VERÃO 25 range. Inspired by Brazilian craftsmanship, the VERÃO 25 designs were shot in Rio de Janeiro. The pieces are made in honor of their herotage and translted through the color palette and slow crafshipship.
Their mother, Lauiete is the heart of the capsule -- she has been crocheting throughout her life.. The VERÃO 25 pieces are all made by hand and add a personal, heartfelt touch to each product. It is comprised of crochet sets, bikinis, and accessories made to order. Lorena notes, “This collection is a celebration of Brasil’s spirit—bold colours, vibrant energy, and being under the sun. Summer is our favourite time of year, when we feel most excited to bring our designs to life."
Image Credit: Farruche
Their mother, Lauiete is the heart of the capsule -- she has been crocheting throughout her life.. The VERÃO 25 pieces are all made by hand and add a personal, heartfelt touch to each product. It is comprised of crochet sets, bikinis, and accessories made to order. Lorena notes, “This collection is a celebration of Brasil’s spirit—bold colours, vibrant energy, and being under the sun. Summer is our favourite time of year, when we feel most excited to bring our designs to life."
Image Credit: Farruche
Trend Themes
1. Artisan-driven Fashion - Fashion brands are increasingly embracing artisanal techniques to produce unique, handcrafted garments that provide a deeper connection to heritage and culture.
2. Crochet Revival - There is a resurgence of interest in crochet as a sustainable fashion practice, emphasizing slow craftsmanship and individual expression in modern apparel.
3. Made-to-order Fashion - As a response to fast fashion, made-to-order fashion is gaining traction, allowing brands to reduce waste and connect with consumers on a personal level by offering custom pieces.
Industry Implications
1. Sustainable Fashion - The sustainable fashion industry is being transformed by a shift towards eco-friendly practices and handcrafted designs that reduce environmental impact and promote cultural significance.
2. Textile and Crafts - The textile and crafts industry is experiencing a revival as consumers seek out unique, handcrafted products that celebrate traditional craftsmanship and artistic heritage.
3. Luxury Fashion - Luxury fashion is being innovated through the incorporation of artisan techniques and personalized production methods, enhancing exclusivity and heritage appeal.
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