Fashion label Sandro is known for their sleek and sophisticated fashions and this latest lookbook is no stranger to the brand's clean aesthetic. The Sandro Fall/Winter 2014 collection draws inspiration from the "modern New York punk scene in the 80s and 90s that is embodied by the styles of popular band Sonic Youth."
This menswear collection marries rebellious and classically sophisticated styles together to create a vision of modern elegance. Its aesthetic is youthful without losing its sense of timelessness. This allows the menswear range to make a seamless transition from day to evening. Whether sporting its pieces at work, at a creative meeting or at a local rock concert, one is guaranteed to be stylish and comfortable in the menswear line.
Key Themes Behind This Trend
- Youthful Sophistication
- There is opportunity to tap into the market that values sophistication while also catering to a younger demographic.
- Rebel Classics
- There is a potential for innovation in blending rebellious and classical styles together for a unique fashion line.
- Modern Elegance
- Innovative designers can create a vision of modern elegance by combining classic styles with modern inspiration.
Where This Applies
- Fashion
- Fashion retailers can capture new markets by blending classic and rebellious styles together.
- Retail
- Companies in retail can take note of the opportunity to tap into a younger demographic who values sophistication while also looking to rebel.
- Marketing
- Marketers can communicate the value of a clothing line that blends classic and rebellious styles together and appeals to both young and timeless audiences.
