Auntie Ann's 'My Pretzel Perks' app is a new mobile loyalty app that will help pretzel fans enjoy more of what they love. When a user reacher 300 points, they're able to claim some sort of prize, including free pretzels, products and apparel. Rewards are collected from the amount of dollars spent and the frequency of visits, challenging users to work their way from a basic Pretzel Fan to a Pretzel Lover and then finally, earn the ultimate Pretzel Perfect title.
The app also tracks the use of coupons and makes unique offers for avid pretzel consumers. In addition to a points meter, the Android and Apple app also includes a full menu and a store locator, so that it's easy to know where to go out and grab a snack.