This infographic explores how color psychology can benefit your business, influence your audience and get your brand results. From home improvement service Chadwicks, 'The Business of Colour Psychology' examines how people "perceive and interact with different colors."
By utilizing color psychology as a tool, companies can gain understanding into how customers react to a brand and adjust strategy to optimize business. The infographic shows how meaningful color is in the consumers' eyes, while also detailing how some popular hues are associated with different feelings. The infographic also covers popular color choices in logos in both big and small businesses.
In addition to making a brand more recognizable, colors can improve productivity, increase customer feedback and even boost sales. This can be seen with Apple introducing color into their iMac computer products.