Rather than going for a conventional juice box design, like a rectangle, these Y Water containers turn to another geometric shape.
The triangular-shaped juice boxes made by Tetra Pak is compact and extremely eco-friendly, since it is a no-waste industrial die cutting mold and the carton is fully recyclable. The design of the juice box is being launched again with the release of Y Water, an organic water beverage for kids. Each of the water drinks is loaded with vitamins and minerals that are specifically targeted towards advancing a child's development. For example, Bone Water includes additional calcium, as well as vitamins A, C and D, while Muscle Water is fortified with magnesium, potassium, selenium as well as vitamins A and C.
Key Themes Behind This Trend
- Triangle-shaped Packaging
- The success of Y Water's triangular-shaped juice box design shows an opportunity for brands to explore unique and eco-friendly packaging options.
- Organic Nutrient Water
- The launch of Y Water's organic water beverages with targeted vitamins and minerals creates an opportunity for companies to innovate within the functional beverage market.
- No-waste Industrial Die Cutting Mold
- The use of Tetra Pak's no-waste industrial die cutting mold for the triangular-shaped juice box presents an opportunity for more sustainable packaging solutions across industries.
Where This Applies
- Beverage
- The launch of Y Water's organic water beverages with innovative packaging and nutrient targeting presents an opportunity for companies to disrupt the beverage industry.
- Packaging
- The eco-friendliness and unique design of Tetra Pak's triangular-shaped juice box presents an opportunity for disruptive innovations in the packaging industry.
- Functional Foods
- The success of Y Water's organic nutrient water presents an opportunity for companies to disrupt the functional food industry with innovative products targeted towards specific health benefits.
