The Pull Wrap is a new packaging design by Matthijs Kok, which enables people to eat on-the-go more readily.
Noticing a big surge in street food culture, Kok wanted to design something that would ensure people could eat in a hurry, and also not worry about good spilling all over the place. Standing up while eating can often result in a mess that falls onto the ground and even worse one's clothes, so the Pull Wrap aims to stop these mishaps. Users simply have to pull down a flap at the front of the wrapping, which loosens the packaging and allows people to start munching on the contents. It is also easy to assemble for vendors looking to quickly place the food inside.