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Revealing Sandwich Packaging

This Sandwich Container Has Cutouts to Show the Meat Inside

— August 19, 2014 — Lifestyle
These clever sandwich container designs make use of a familiar shape to make it even easier to grab a meal and go. The designs by Russia's OTVETDESIGN agency feature cutouts of a fish, chicken and a pig to show off the contents of the box as well as highlight what kind of meat a consumer will find inside.

To reiterate that the sandwiches boxes are designed for people on the go, the print that's used on the containers is a bright yellow version of a city map. Since more travel means you'll also need to do more snacking along the way, this is a playful way to remind people to refuel with a quick and easy pre-packaged meal, whether they're on the way to class or taking a journey cross-country.
Trend Themes
1. Interactive Packaging - Creating packaging that incorporates cutouts or windows to showcase the product inside, enhancing the consumer experience.
2. Visual Communication - Using visual elements on packaging, such as maps or graphics, to grab consumers' attention and convey key messages.
3. Convenience on the Go - Designing packaging that is specifically targeted towards busy consumers who require quick and easy meal solutions while on the move.
Industry Implications
1. Food Packaging - Exploring innovative packaging solutions for the food industry that can enhance product visibility and consumer engagement.
2. Consumer Goods - Incorporating visual communication elements on packaging for various consumer goods to attract attention and promote the product's unique features.
3. Fast Food - Developing customized packaging solutions for the fast food industry that enable consumers to easily identify and select their desired meals.
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