What is the trend of interactive packaging?

Creating packaging that incorporates cutouts or windows to showcase the product inside, enhancing the consumer experience.

What is the trend of visual communication?

Using visual elements on packaging, such as maps or graphics, to grab consumers' attention and convey key messages.

What is the trend of convenience on the go?

Designing packaging that is specifically targeted towards busy consumers who require quick and easy meal solutions while on the move.

What are the implications for the food packaging industry?

Exploring innovative packaging solutions for the food industry that can enhance product visibility and consumer engagement.

What are the implications for the consumer goods industry?

Incorporating visual communication elements on packaging for various consumer goods to attract attention and promote the product's unique features.

What are the implications for the fast food industry?

Developing customized packaging solutions for the fast food industry that enable consumers to easily identify and select their desired meals.

Revealing Sandwich Packaging : "sandwich container"

Revealing Sandwich Packaging

Combinational On-the-Go Food Packaging Image 1

Combinational On-the-Go Food Packaging Image 2

Combinational On-the-Go Food Packaging Image 3

Combinational On-the-Go Food Packaging Image 4

This Sandwich Container Has Cutouts to Show the Meat Inside

Laura McQuarrie — August 19, 2014 — Lifestyle

References: otvetdesign.ru & thedieline

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These clever sandwich container designs make use of a familiar shape to make it even easier to grab a meal and go. The designs by Russia's OTVETDESIGN agency feature cutouts of a fish, chicken and a pig to show off the contents of the box as well as highlight what kind of meat a consumer will find inside.

To reiterate that the sandwiches boxes are designed for people on the go, the print that's used on the containers is a bright yellow version of a city map. Since more travel means you'll also need to do more snacking along the way, this is a playful way to remind people to refuel with a quick and easy pre-packaged meal, whether they're on the way to class or taking a journey cross-country.

Trend Themes

Interactive Packaging — Creating packaging that incorporates cutouts or windows to showcase the product inside, enhancing the consumer experience.
Visual Communication — Using visual elements on packaging, such as maps or graphics, to grab consumers' attention and convey key messages.
Convenience on the Go — Designing packaging that is specifically targeted towards busy consumers who require quick and easy meal solutions while on the move.

Industry Implications

Food Packaging — Exploring innovative packaging solutions for the food industry that can enhance product visibility and consumer engagement.
Consumer Goods — Incorporating visual communication elements on packaging for various consumer goods to attract attention and promote the product's unique features.
Fast Food — Developing customized packaging solutions for the fast food industry that enable consumers to easily identify and select their desired meals.

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