These clever sandwich container designs make use of a familiar shape to make it even easier to grab a meal and go. The designs by Russia's OTVETDESIGN agency feature cutouts of a fish, chicken and a pig to show off the contents of the box as well as highlight what kind of meat a consumer will find inside.
To reiterate that the sandwiches boxes are designed for people on the go, the print that's used on the containers is a bright yellow version of a city map. Since more travel means you'll also need to do more snacking along the way, this is a playful way to remind people to refuel with a quick and easy pre-packaged meal, whether they're on the way to class or taking a journey cross-country.
What's Driving This Trend
- Interactive Packaging
- Creating packaging that incorporates cutouts or windows to showcase the product inside, enhancing the consumer experience.
- Visual Communication
- Using visual elements on packaging, such as maps or graphics, to grab consumers' attention and convey key messages.
- Convenience on the Go
- Designing packaging that is specifically targeted towards busy consumers who require quick and easy meal solutions while on the move.
Who This Affects Most
- Food Packaging
- Exploring innovative packaging solutions for the food industry that can enhance product visibility and consumer engagement.
- Consumer Goods
- Incorporating visual communication elements on packaging for various consumer goods to attract attention and promote the product's unique features.
- Fast Food
- Developing customized packaging solutions for the fast food industry that enable consumers to easily identify and select their desired meals.
