The To Go Collection is an 11-piece travel capsule created through a collaboration between Chipotle and BÉIS that applies the brand’s packaging language to luggage and food transport accessories. The range includes a carry-on suitcase, insulated burrito sling, insulated bowl tote, napkin sling, clear pouch, luggage tags and small carry accessories designed for commuting and travel use. Shapes and proportions reference Chipotle menu items, with scaled compartments intended to hold wrapped burritos, bowls, and condiments alongside everyday essentials.
The insulated components are designed to retain food temperature during short trips, while the larger luggage pieces focus on durability and portability. Materials emphasize wipe-clean surfaces, padded structure, and lightweight construction suitable for frequent handling. The collection translates fast casual food culture into a set of utilitarian travel products built for mobility, organization, and everyday transport needs.
Image Credit: Chipotle
What's Driving This Trend
- Sustainable Travel Gear
- Eco-friendly materials in travel accessories present a chance to combine sustainability with utility in everyday travel.
- Culinary-influenced Design
- Designing products inspired by food items introduces a playful yet functional approach to product aesthetics in travel accessories.
- Multi-functional Packaging Solutions
- Adapting takeout packaging into versatile everyday items offers opportunities for flexibility and innovation in consumer goods.
Who This Affects Most
- Travel Accessories Industry
- Integrating food storage concepts into travel gear is reshaping consumer expectations for multifunctional travel solutions.
- Sustainable Products Industry
- The focus on wipe-clean and durable materials denotes a shift towards more sustainable and resilient product offerings in consumer markets.
- Fast Casual Dining Industry
- Collaborations with lifestyle brands can extend the influence of restaurant identities into unexpected product categories, creating new brand narratives.
