With a name like Finsbury Park, how could the Discovery Channel not pull a shark-in-the-lake prank to promote Shark Week? The stunt involved having a shark fin hurl towards unsuspecting boaters, which was enough to cause some Londoners to freak out.
To make the shark fin look as realistic as possible, the motorized sea monster was created by Jamie Campbell, a BAFTA award winner and special effects designer. Although Discovery Channel also pulled another shark prank in Lake Ontario this year, this one really gives people an up close and personal scare. On one side of the shark fin was a giant Shark Week sticker, letting terrified boaters in on the secret and informing them that they can find more scares by tuning in.
Discovery Channel's Shark in the Lake Prank Alarms Unsuspecting Boaters
Laura McQuarrie — August 11, 2014 — Marketing
References: discoveryuk & prexamples