With a name like Finsbury Park, how could the Discovery Channel not pull a shark-in-the-lake prank to promote Shark Week? The stunt involved having a shark fin hurl towards unsuspecting boaters, which was enough to cause some Londoners to freak out.
To make the shark fin look as realistic as possible, the motorized sea monster was created by Jamie Campbell, a BAFTA award winner and special effects designer. Although Discovery Channel also pulled another shark prank in Lake Ontario this year, this one really gives people an up close and personal scare. On one side of the shark fin was a giant Shark Week sticker, letting terrified boaters in on the secret and informing them that they can find more scares by tuning in.
Shark Scare Pranks
More Stats +/-
Shocking Shark Photography
Shark Attack Videos
Spectacular Shark Infographics
Shark Attack Apps
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.