Laetitia Hotte's latest series, entitled 'Neon' highlights fashion label Kenzo's Fall/Winter collection. The French photographer looks to Op Art and Surrealism for her visual inspiration and captures a set of illusionary portraits.
Models pose against a backdrop of floating cube shapes that are monochromatic and gridded in their aesthetic. "Laetitia Hotte plays with prints and perspective, creating bold backdrops for the geometric patterned garments of Kenzo's latest collection."
Her Op Art-inspired visuals mimic the collection's square motif prints and are subtly inspired by the art of cinema. The photographer's square shapes are not only reflective of Kenzo's fashions but are meant to mimic the linear frames, found on a traditional roll of film. Overall, this series is a marriage of Hotte's aesthetic with that of the clothing label, known for pushing visual boundaries with their campaign and lookbook imagery.
Illusionary Op Art Advertorials
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