Laetitia Hotte's latest series, entitled 'Neon' highlights fashion label Kenzo's Fall/Winter collection. The French photographer looks to Op Art and Surrealism for her visual inspiration and captures a set of illusionary portraits.
Models pose against a backdrop of floating cube shapes that are monochromatic and gridded in their aesthetic. "Laetitia Hotte plays with prints and perspective, creating bold backdrops for the geometric patterned garments of Kenzo's latest collection."
Her Op Art-inspired visuals mimic the collection's square motif prints and are subtly inspired by the art of cinema. The photographer's square shapes are not only reflective of Kenzo's fashions but are meant to mimic the linear frames, found on a traditional roll of film. Overall, this series is a marriage of Hotte's aesthetic with that of the clothing label, known for pushing visual boundaries with their campaign and lookbook imagery.
Why This Trend Is Growing
- Op Art Fashion Campaigns
- Fashion brands are incorporating Op Art and Surrealism in their visuals, creating new opportunities for disruptive innovation in the field of fashion photography and design.
- Illusory Backdrops for Product Shots
- The use of illusionary portraits and backdrops is becoming popular in product shots, presenting opportunities to develop innovative product photography and videography techniques.
- Cinema-inspired Fashion Campaigns
- Fashion labels are drawing inspiration from the art of cinema while creating their visuals, giving rise to opportunities for innovative fashion film and photography.
Industries Being Reshaped
- Fashion Photography
- Fashion photography businesses can explore the use of Op Art and Surrealism to create illusory portraits and innovative product shots.
- Fashion Design
- Fashion designers can incorporate Op Art and Surrealism in their designs to create new products that align with the trend and appeal to consumers.
- Product Photography and Videography
- Product photography and videography businesses can explore the use of illusionary backdrops to create innovative and captivating visual content for their clients.
