Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,873 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,873 cutting edge ideas.

Collegiate Coffee Trucks

The New Starbucks Food Trucks Will Follow Students Around on Campus

— August 23, 2014 — Marketing
To keep up with student coffee cravings, Starbucks created the Starbucks food truck that will follow students around on various American college campuses to provide students with their daily dose of caffeine.

While the Starbucks coffee company is one of the most recognizable coffee chains in all of North America, the brand only has 300 locations on college campuses. In order to take a bigger bite out of the student market, Starbucks created the Starbucks food truck that can zoom around campus to offer students coffee and snacks wherever they're studying. The idea is that the Starbucks food truck has the advantage to move around and follow the students wherever they go. The Starbucks truck can park outside of libraries and popular campus buildings to target students looking for a quick caffeine pick-me-up.
Trend Themes
1. Mobile Coffee Services - There is an opportunity for businesses to create mobile coffee services that can offer faster, more personalized service to customers on the go.
2. Campus-focused Food Trucks - Businesses can create food trucks that focus on following and serving students on college campuses, creating opportunities for more convenient food options.
3. Loyalty Programs for Students - Companies can create loyalty programs catered specifically for students to increase their brand engagement and create repeat customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can create innovative mobile services to meet customers where they are and provide more convenient options.
2. Higher Education - Higher education institutions can partner with businesses to offer more food and beverage options on campus, increasing student satisfaction and convenience.
3. Marketing and Advertising - Marketing and advertising firms can develop specialized campaigns and loyalty programs for businesses targeting the student market on college campuses.
3.5
Score
Popularity
Activity
Freshness