To keep up with student coffee cravings, Starbucks created the Starbucks food truck that will follow students around on various American college campuses to provide students with their daily dose of caffeine.
While the Starbucks coffee company is one of the most recognizable coffee chains in all of North America, the brand only has 300 locations on college campuses. In order to take a bigger bite out of the student market, Starbucks created the Starbucks food truck that can zoom around campus to offer students coffee and snacks wherever they're studying. The idea is that the Starbucks food truck has the advantage to move around and follow the students wherever they go. The Starbucks truck can park outside of libraries and popular campus buildings to target students looking for a quick caffeine pick-me-up.