These beautiful hologram design-featuring business cards add a psychedelic element and cool factor to medical clinic Boreálica's otherwise simplistic branding. Designed by creative agency Anagrama, the corporate branding cleverly uses color to showcase the Monterrey-based clinic's specialty in Whole Body Cryotherapy -- which incorporates extremely low temperatures to treat inflammation, insomnia, itching, joint pain, muscle spasms, pain, psoriasis, rheumatism and stress among other medical issues.
In addition to the hologram design, cool tones like gray, white and blue are heavily used. Depending on the angle, the business cards display different shimmering hues, resulting in an appealing futuristic effect. The elegant branding also integrates the O symbol, which represents temperature.
The overall look was inspired by the North and South Poles, "the most frigidly cold places on Earth."
What's Driving This Trend
- Psychedelic Branding
- Disruptive innovation opportunities lie in creating holographic designs and using vibrant colors to enhance brand identity and create a futuristic visual experience for customers.
- Whole Body Cryotherapy
- The trend of incorporating extremely low temperatures in medical treatments presents disruptive innovation opportunities in the healthcare industry, particularly for addressing inflammation, insomnia, pain, and other related medical issues.
- Temperature Symbol Integration
- Incorporating temperature symbols, like the O symbol used in Boreálica's branding, presents disruptive innovation opportunities for industries that rely on temperature control or showcase temperature-related services or products.
Who This Affects Most
- Creative Agency
- Creative agencies can explore disruptive innovation opportunities in holographic design and creating vibrant brand identities using holograms and futuristic visual effects.
- Healthcare
- The healthcare industry can leverage disruptive innovation opportunities in whole body cryotherapy and explore incorporating extremely low temperatures in the treatment of various medical issues.
- Temperature Control Products
- Industries focused on temperature control products can explore disruptive innovation opportunities by integrating temperature symbols and leveraging brand identity enhancements through hologram design and futuristic visual effects.
