The AXE 'Make Love, Not War' campaign has been going on since the beginning of the year, and even included a spot at the XLVIII Super Bowl. Now, in honor of the International Day of Peace on September 21st, the body spray brand launched the #KissForPeace campaign.
For the International Day of Peace, AXE teamed up with Peace One Day, an NFP group that promotes world peace. The campaign involved finding someone to smooch, puckering up with them and taking a photo, and sharing it to Instagram, Twitter or alerting AXE on Facebook using the #KissForPeace tag. As well as contributing to a campaign towards global good, there were also prizes available for participants. In total, AXE has collected over 100,000 shares and posts for the #KissForPeace campaign.
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