Top 65 Social Good Trends in May

From Catchy Cervical Cancer Raps to Feminist Statue Shows

The top May 2014 social good trends feature a variety of powerful, interactive and memorable campaigns supporting various causes. Getting people's attention can be a very challenging task with everyone's eyes glued to their smartphones and attention spans shorter than ever before, but campaigns like the Catchy Cervical Cancer Raps and Anti-Abuse Vending Machines effectively get people to listen and to consume information.

Also featured here is the anti drive and text campaign that went viral. All of these ads did exceptional jobs in capturing the attention of markets often distracted by other things. Social messages are the most important and these campaigns delivered.

For more insight into today's top social good trends, marketing strategies and new organizations and social businesses, check out Trend Hunter's Social Good Trend Report.

SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 90%
Freshness 8%
Celebrity Peace Projects
CATEGORY
Pop Culture
Celebrity Peace Projects
Lost Daughter Exhibitions
CATEGORY
Art & Design
Lost Daughter Exhibitions
Charitable Space Adventures
CATEGORY
Social Good
Charitable Space Adventures
Economical Weather Impact Charts
CATEGORY
Social Good
Economical Weather Impact Charts
Tiger-Saving Songs
CATEGORY
Eco
Tiger-Saving Songs
Hate Message Response Ads
CATEGORY
Marketing
Hate Message Response Ads
Mormon-Inspired Memo Books
CATEGORY
Social Good
Mormon-Inspired Memo Books
Charitable Shark Shirts
CATEGORY
Social Good
Charitable Shark Shirts
Energy-Wasting Tattletale Apps
CATEGORY
Eco
Energy-Wasting Tattletale Apps
Charitable Falling Food Videos
CATEGORY
Pop Culture
Charitable Falling Food Videos
Bold HIV Awareness Campaigns
CATEGORY
Social Good
Bold HIV Awareness Campaigns
Resourceful Money-Saving Fonts
CATEGORY
Eco
Resourceful Money-Saving Fonts
Planetary Cake Pops
CATEGORY
Lifestyle
Planetary Cake Pops
Catchy Cervical Cancer Raps
CATEGORY
Pop Culture
Catchy Cervical Cancer Raps
Photo App-Based Auctions
CATEGORY
Social Good
Photo App-Based Auctions
Uncompassionate Poverty Experiments
CATEGORY
Marketing
Uncompassionate Poverty Experiments
Brutal Distracted Driving Ads
CATEGORY
Social Good
Brutal Distracted Driving Ads
Feel-Good Homeless Pranks
CATEGORY
Pop Culture
Feel-Good Homeless Pranks
Kid-Friendly Environmental Apps
CATEGORY
Tech
Kid-Friendly Environmental Apps
Poverty-Violence Awareness Campaigns
CATEGORY
Social Good
Poverty-Violence Awareness Campaigns
Gigantic Child Victim Portraits
CATEGORY
Social Good
Gigantic Child Victim Portraits
Viral Good Deed Videos
CATEGORY
Pop Culture
Viral Good Deed Videos
Modern Passover Scripture Apps
CATEGORY
Social Good
Modern Passover Scripture Apps
Cute Puppy Video Campaigns
CATEGORY
Marketing
Cute Puppy Video Campaigns
Charitable Card Readers
CATEGORY
Tech
Charitable Card Readers
Supportive Rainbow Coffee Campaigns
CATEGORY
Lifestyle
Supportive Rainbow Coffee Campaigns
Paper-Made Schools
CATEGORY
Social Good
Paper-Made Schools
Inspirational Makeup-Removing Ads
CATEGORY
Social Good
Inspirational Makeup-Removing Ads
African Atrocity Photography
CATEGORY
Social Good
African Atrocity Photography
Edible Can Structure Competitions
CATEGORY
Art & Design
Edible Can Structure Competitions
Negative Speech Boycotting Campaigns
CATEGORY
Social Good
Negative Speech Boycotting Campaigns
High-Tech GPS Lifejackets
CATEGORY
Tech
High-Tech GPS Lifejackets
Smartphoneless Rickshaw Rides
CATEGORY
Autos
Smartphoneless Rickshaw Rides
Charitable Anti-Abuse Ads
CATEGORY
Marketing
Charitable Anti-Abuse Ads
Explosive Weapon Photography
CATEGORY
Social Good
Explosive Weapon Photography
Marathon Tribute Sneakers
CATEGORY
Fashion
Marathon Tribute Sneakers
Drown-Simulating Websites
CATEGORY
Social Good
Drown-Simulating Websites
Sterotype-Reversing Ads
CATEGORY
Marketing
Sterotype-Reversing Ads
Hope-Revealing Candles
CATEGORY
Social Good
Hope-Revealing Candles
Anti-Abuse Vending Machines
CATEGORY
Marketing
Anti-Abuse Vending Machines
Interactive Shrinking Ads
CATEGORY
Marketing
Interactive Shrinking Ads
Disappearing Animal Campaigns
CATEGORY
Social Good
Disappearing Animal Campaigns
Paper Log Abodes
CATEGORY
Art & Design
Paper Log Abodes
Sudanese Refugee Photography
CATEGORY
Fashion
Sudanese Refugee Photography
Endangered Avian Murals
CATEGORY
Eco
Endangered Avian Murals
Mother-Child Fashion Ads
CATEGORY
Social Good
Mother-Child Fashion Ads
Decrepit Illusory Paintings
CATEGORY
Art & Design
Decrepit Illusory Paintings
Chemical-Emitting Board Games
CATEGORY
Social Good
Chemical-Emitting Board Games
Icon-Emulating Kids Photography
CATEGORY
Social Good
Icon-Emulating Kids Photography
Abruptly Ended Fairy Tales
CATEGORY
Marketing
Abruptly Ended Fairy Tales
Feline Abuse Awareness Footwear
CATEGORY
Social Good
Feline Abuse Awareness Footwear
New Age Feminist Magazines
CATEGORY
Pop Culture
New Age Feminist Magazines
Abandoned Activism Art
CATEGORY
Fashion
Abandoned Activism Art
Negotiable Payment Cafes
CATEGORY
Business
Negotiable Payment Cafes
Charitable Testicle Waxings
CATEGORY
Pop Culture
Charitable Testicle Waxings
Homeless Possession Photography
CATEGORY
Fashion
Homeless Possession Photography
Illustrated Anti-Bullying Ads
CATEGORY
Life-Stages
Illustrated Anti-Bullying Ads
Familial Poverty Photography
CATEGORY
Fashion
Familial Poverty Photography
Easter Animal Cruelty Ads
CATEGORY
Pop Culture
Easter Animal Cruelty Ads
Cleavage-Blaming Abuse Ads
CATEGORY
Marketing
Cleavage-Blaming Abuse Ads
Juxtaposed Weaponry Ads
CATEGORY
Marketing
Juxtaposed Weaponry Ads

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