This rickshaw service in Pakistan is similar to Uber, except it does not require a smartphone. Oddjobber is described as a 'convenient marketplace for low income work' as it brings the gig economy to developing countries. In particular, Oddjobber caters to rickshaw drivers and manual workers.
By taking the tech-savvy element out of the equation, it allows the rickshaw service to be available to a wider segment of the Pakistani population. This means low income workers can be more efficient in their job search and meet their basic needs.
Currently Oddjobber works as a website, where people requiring a rickshaw go on and drivers are informed via text message or an automated voice alert. They are developing an app as well.