YouTubers Steve Kardynal and Alex Negrete filmed themselves being rained down upon with foods in their recent viral video called ‘Raining Food.’ In it, a variety of foods and condiments fall upon their heads and get all over their faces.
Steve and Alex are ironically asking for donations to be made to Action Against Hunger, which is an organization committed to world hunger-relief. They will be donating “a large portion of the profits” they receive from the views to the organization too.
Some of the food that is tossed onto their faces includes everything from omelette ingredients like eggs, chopped ham, shredded cheese and diced onions to sweets like banana cream pie, liquorice and sour cream. The video is quite comical because it is completely filmed in slow-motion.
Key Themes Behind This Trend
- Charitable Food Splatting
- Opportunity for companies to partner with charities for social media campaigns involving food splatting.
- Viral Fundraising Videos
- Opportunity to create viral videos for fundraising while bringing awareness to important causes.
- Slow-motion Comedic Videos
- Opportunity to explore the potential of slow-motion videos for comedic effect.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to donate products for charitable food splatting campaigns.
- Charity and Non-profit
- Opportunity for charities and non-profits to partner with social media influencers for creative fundraising campaigns.
- Media and Entertainment
- Opportunity to create engaging and shareable content through the use of slow-motion technology.
