AIDs organization (RED) brought color and awareness to the Square credit card reader by introducing a limited edition in red, bringing the two brands together to create the perfectly named SQUA(RED) card reader.
For the SQUA(RED) edition, Square adopted the same branding as (RED) and it was introduced in a special case that will beautifully present the product, as well as keep it safe during shipping.
With each purchase of SQUA(RED), 97.25% of the $10 donation will go towards the Global Fund to fight AIDS, providing essential medication to people in Africa. As well, with each use of this special edition SQUA(RED), consumers will be able to make donations directly to the Global Fund and spread awareness on AIDS, since the color red, as well as the brand (RED) have become such strong symbols for the cause.
What Makes This Trend Stand Out
- Limited Edition Products
- Creating limited edition versions of popular products can create buzz and increase sales while supporting charitable causes.
- Branding Partnerships
- Collaborating with established brands can help promote a cause and drive donations through innovative products.
- Direct Donation Mechanisms
- Integrating donation options directly into products or services can make it easier for consumers to contribute to charitable causes.
Sectors Adopting This
- Retail
- Retailers can explore creating exclusive, limited edition products in collaboration with charitable organizations to attract customers and support causes.
- Payment Processing
- Payment processing companies can develop special branded card readers that allow users to make donations directly, increasing awareness and support for charitable causes.
- Nonprofit Organizations
- Nonprofit organizations can seek opportunities to partner with brands in order to create custom products that generate donations and raise awareness for their cause.
