From Plane-Inspired Watches to Grid-Like Timepieces
Michael Hemsworth — August 31, 2014 — Fashion
The luxury market is expanding by leaps and bounds which has lead to the redevelopment of existing verticals; these square watch designs highlight how brands are taking a traditional product and putting a simple spin on it to effectively make it more appealing to a new demographic.
The consumer mindset is drawn to the oval shape because of it's inherently natural basis; it conjures notions of a symbiotic relationship with the environment and those around them. With that said, these square watch designs go against the grain to deliver something a little bit colder and aesthetically sound with regard to modern design. As we see futurism becoming a more prevalent aspect of the modern fashion industry, it's clear that the aesthetic these square watch designs take will spill outward into adjacent verticals.
The consumer mindset is drawn to the oval shape because of it's inherently natural basis; it conjures notions of a symbiotic relationship with the environment and those around them. With that said, these square watch designs go against the grain to deliver something a little bit colder and aesthetically sound with regard to modern design. As we see futurism becoming a more prevalent aspect of the modern fashion industry, it's clear that the aesthetic these square watch designs take will spill outward into adjacent verticals.
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