Take a stab at reading the hour on the Framed LCD Watch before I explain how it's done. The majority of people would fail to recognize the patterns and symbols used in this method of expressing numerals. The uneducated eye needs the sixth photo to understand how to discern each digit.
Designer Lloyd King demonstrates the low-res shape of each of his numbers in bright white squares. These make complete sense. Each character is outlined in a blue rectangular box, however, which trains you to decipher the confusing look of the Tokyoflash timepiece.
Now, simply recognize that the blue box remains and glows the same color as the digit. To read the Framed LCD Watch quickly, just ignore that outer layer of pixels and you'll discover the hour and minute.