The latest Art of Shaving ad campaign is pretty deceptive. At first people might mistake the images for minimalist illustrations. In a way, they are. Yet the canvas is not a black sheet of paper. Instead it is the muscled chest of a man. Clever and creative, the Art of Shaving campaign shows just what the company's body grooming kits are capable of.
Conceived and executed by BBDO, an ad agency based in New York City, the Art of Shaving ad campaign reads, "If it has a hair, I will groom it." It was art directed and illustrated by Fernando Mattei with the help of Zombie Studio. Kara Goodrich, Cesar Finamori creative directed the ad campaign.