Rip Curl's Braille Clothing Tags Communicate Colors to the Visually Impaired

 - Aug 16, 2014
References: & creativecriminals
With its braille clothing tags, Rip Curl makes it easy for people with vision impairments to get a sense of what color it is they're about to purchase. There's a lot of emphasis that gets put on making sure that retail displays are accessible, but considerations for the blind often go overlooked.

Rip Curl's braille tags are printed as hang tags as well as soft ribbon tags that are sewn into garments. In this video starring Pawel Urbanski, he describes that "It is OK to ask someone with vision for help, but it is not always possible." This way, someone with a vision impairment is able to have an increased sense of independence when it comes to shopping and getting dressed.