Regardless of your stance on a possible robot uprising in the future, these navigation tools demonstrate how technology knowing our exact location is a positive. For those with a poor sense of direction, Google Maps and similar innovations have proven themselves life-saving time and time again. Tech like beacons and GPS tracking now know not just where you are, but can often predict where you will be going as well.
Beacon technology might be primarily used in retail, but increasingly it is finding applications in navigation, in airports and train stations for example. There is no shortage of GPS utilization, including smart suitcases, drunk friend-tracking apps and child-locating footwear. Augmented reality is also being used for navigational purposes, as seen with augmented reality maps.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
