Following a long list of navigation software providers, ZENRIN DataCom is integrating its mobile app with the QNX CAR Platform.
The company's Mo NAVI Drive 2013 application, which provides information on nearby parking and fluctuating fuel prices, as well as offering other location-based services, will now be available via the QNX CAR Platform, a union which was demonstrated at the Smartphone Japan Conference in Tokyo.
This newfound collaboration showcases the ways that automakers can infiltrate a larger developer community. A ZENRIN DataCom representative explains, "A cross-platform concept is key as it enables apps to run on both smartphones and vehicle head units with minimal changes. The QNX CAR Platform, with its rich support for mobile application environments, is a very attractive feature for app developers in the mobile world.”
What's Driving This Trend
- Integration of Auto Apps
- Opportunity for automakers to collaborate with navigation software providers and integrate their mobile apps with car platforms, providing enhanced location-based services.
- Cross-platform Concept
- Opportunity for app developers to create applications that can run on both smartphones and vehicle head units with minimal changes, expanding their market reach.
- Rich Mobile Application Support
- Opportunity for mobile app developers to leverage the rich support for mobile application environments offered by the QNX CAR Platform.
Who This Affects Most
- Automotive
- Disruptive innovation opportunity for automakers to collaborate with navigation software providers to enhance the functionality of their car platforms.
- Mobile App Development
- Disruptive innovation opportunity for app developers to create applications that can seamlessly run on both smartphones and vehicle head units, expanding their user base.
- Location-based Services
- Disruptive innovation opportunity for mobile app developers to leverage the rich support for mobile application environments offered by the QNX CAR Platform and provide enhanced location-based services.
