The Nissan Project Titan is a truck custom-built to be able to withstand the harshest terrain and navigate roads that aren't merely rough and off the beaten track, but exist beyond the realm of civilization itself in the most desolate and tough areas.
The main ingredient of the Nissan Project Titan is a 2014 Titan Crew Cab PRO-4X truck that makes for a highly capable off-road element. Nissan then reached out to truck fans on Facebook to ask them for design inputs. Facebook users voted on 10 different areas of customization, with the end result being a military-style vehicle with an aggressive appearance and mad attitude.
It's not all about the exterior however; a vehicle such as this requires a functional and comfortable interior too, and the Nissan Project Titan certainly has that. It is fitted with Katzkin leather covers and is equipped with a Lowrance off-road GPS system with elevation mapping.
Key Themes Behind This Trend
- Customizable Trucks
- Crowdsourced design allows for unique and tailored capabilities.
- Off-road Navigation Tech
- New technologies for off-road GPS and elevation mapping enhance rugged travel.
- Fan-driven Design
- Engaging fans in the design process allows for customer-driven innovation.
Where This Applies
- Automotive Manufacturing
- Opportunity for more consumer engagement in truck design.
- Outdoor Recreation
- Potential for creating specialized vehicles for extreme outdoor terrain.
- Navigation Technology
- Advancements in off-road GPS and mapping for improved navigation.
