The 'Toyota Trailhunter' is a conceptual trim for Toyota trucks that comes from the automaker itself. The trim essentially transforms regular utility trucks into all-purpose off-roading powerhouses with everything from the accessories to the performance being adjusted.
The Trailhunter trim brings changes to the mounting racks on the roof and rear of the trucks, as well as the addition of skid plates on either bumper. The trim also features a built-in rooftop tent for convenient camping access, a refrigerator to keep goods cold while on the road, and extra LED lighting for safety and security reasons.
In terms of its performance changes, Toyota equips the Trailhunter trim with off-road wheels and tires, as well as a specially-tuned suspension kit for more trying environments. The core drivetrain does not change with the Trailhunter kit, though. The Toyota Trailhunter, should the design be finalized, is slated for a 2023 release.
Image Credit: Toyota
What's Driving This Trend
- Off-road Vehicle Accessories
- Opportunity to develop new off-road vehicle accessory lines for truck owners interested in transforming regular utility trucks into all-purpose off-roading powerhouses like Toyota's Trailhunter trim.
- Off-road Camping Gear
- Opportunity to develop and sell off-road camping gear, such as rooftop tents and refrigerators, that can be easily mounted on trucks equipped with the Trailhunter trim.
- Vehicle Suspension Kits
- Opportunity to create and market specially-tuned suspension kits for utility trucks to enhance their off-road capabilities, similar to the Trailhunter trim.
Who This Affects Most
- Automotive
- Automotive manufacturers can develop their own all-purpose off-road trims for utility trucks to capture the growing market of off-road enthusiasts.
- Outdoor Recreation
- Outdoor recreation companies can market specifically-designed camping gear and other equipment that can be used with off-road vehicles, including the Toyota Trailhunter.
- Aftermarket Auto Parts
- Aftermarket auto parts companies can produce and sell off-road accessories and performance parts for existing utility trucks to meet the demand of off-road enthusiasts looking to customize their vehicles.
