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Data Driven Cyclist Apps

WeCycle Aims to Make Safer Cycling Happen in London By Tracking Journeys

— September 12, 2014 — Tech
Most cities were not designed to support the growing number of cyclists on the road, which is why this British transport startup is using their journey tracking app for safer cycling. WeCycle allows people on bicycles to track their route, which are compiled together in a heat map to provide useful information for city planners.

Based out of the UK, TravelAI developed the free iOS application with aims to quantify every aspect of the London cycler's life from monitoring journey times to travel speed. The app runs in the background and tracks bus and car travel as well. Users agree the data collected from their routes can be sent to TravelAI in their safer cycling mission.
Trend Themes
1. Safer Cycling - Opportunity to create innovative technologies and infrastructure to enhance the safety of cyclists on the road.
2. Journey Tracking - Potential for apps and devices that allow cyclists to track their routes and collect data for personal and city planning use.
3. Data-driven City Planning - Opportunity to leverage data collected from cyclist apps to inform urban planners in creating cyclist-friendly cities.
Industry Implications
1. Transportation - Disruptive innovation opportunity to develop technologies and solutions that improve cyclist safety and commuting experience.
2. Mobile Applications - Opportunity to create innovative cycling apps that track and analyze journey data for cyclists.
3. Urban Planning - Opportunity for urban planners to use data from cyclist apps to improve city planning and infrastructure for cyclists.
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