Inspired by the dynamic Disney Infinity figurines, Kurt Moses and Disney teamed up to create a Disney photo series that puts the tiny characters where you actually might find them if they came to life.
The series is made up of 15 photos, starring characters like Merida of Brave, Lightning McQueen from Cars, and Mr. Incredible himself. For the photography project, Disney aided the photographer by providing him with early access to the toys, including a yet-to-be-released Baymax figurine from the upcoming Big Hero 6 movie. As well as a super tight macro shot of each character and their immediate environment, Moses also snapped zoomed-out shots to give each of the creative photos some context, as well as put the tiny toys into perspective.
Photo Credit: Kurt Moses and Disney
Key Themes Behind This Trend
- Toy Photography
- The trend of photographing toys and figurines could potentially disrupt the world of advertising by providing a unique and inexpensive option for creating visually striking ads.
- Brand Collaboration
- More brands collaborations with artists and photographers could lead to innovative and engaging marketing campaigns that connect with audiences on a deeper level.
- Macro Photography
- The trend of creating highly detailed and zoomed-in images could be applied to various industries such as product photography or scientific imaging to showcase intricate details that are normally overlooked.
Where This Applies
- Toy Industry
- Companies in the toy industry could benefit from collaborating with photographers or artists to create more engaging and visually appealing packaging, advertising, and social media content.
- Advertising Industry
- Marketing agencies and brands can leverage the trend of toy photography to create unique and captivating ads without breaking the bank.
- Fine Arts Industry
- The trend of photographing toys and figurines could lead to creative and unique fine art pieces that resonate with people who love pop culture and toys.
